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Public Awareness



A recent American Academy of Audiology member survey stated that public awareness of audiology is one of the most important concerns of our membership. We all know why audiology and hearing and balance sciences are critical components of any overall health care regimen. The goal of the AAAF is to help the public become more aware of the impact hearing and balance wellness can make in a person’s life (e.g., the correlation between hearing issues and falling, depression, dementia).

Those in the field of audiology and hearing and balance sciences can positively impact the lives of people with health issues, if they only knew to come to you for assistance. We envision a public awareness effort that will help convey this important message, and more, in the very near future.

The AAA Foundation strives to have tangible impact in the lives of many by helping them understand the importance of the fields of audiology and hearing and balance sciences through its programs and initiatives. Public Awareness, focused on healthy hearing and balance, hearing loss and falls prevention, and the audiology profession, is an important component of the Foundation’s mission. Over the past few years the Foundation has implemented a number of programs aimed at providing tools, resources, and information for consumers and the general public.



Turn It to the Left®

Although hearing problems are most commonly associated with aging, more than five million young people in the United States between the ages of six and 19 report some degree of noise-induced hearing (NIHL) loss. In response to the increasing prevalence of NIHL in children, the American Academy of Audiology launched a public education campaign called Turn It to the Left®. The goal was to raise public awareness about the risks of NIHL while also educating kids, parents, and teachers ways to prevent noise-induced hearing loss.

Turn It to the Left is also the name of an educational rap created for the Academy by rapper Ben Jackson of Rhythm, Rhyme, Results. The rap urges young people to be aware of the noise around them and take control of the volume by “Turning It to the Left,” that is, turning volume down by turning the volume control “to the left”!

Additional educational tools for students, parents, and teachers are available at www.turnittotheleft.org.

Turn It To The Left

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